Research & Publications

The research focus of the Professorship of Global Markets & Firms is centered around foreign direct investments (FDI) and institutions with a special focus on Emerging Markets and the competitiveness of firms in these markets.

Current research projects:

  • SME investments in Africa
    From a European perspective, African countries are mostly untapped markets. Yet, doing business in Africa is a challenge for SMEs. In this project, we seek to identify success factors for collaborations with local, African companies. Local networks help to overcome institutional and market obstacles for investors and can benefit from close business ties with European partners in return. The project is funded by the GIZ (Gesellschaft für Internationale Zusammenarbeit GmbH).
  • One Belt One Road – The effects of China’s initiative on countries along the belt
    Chinas One Belt One Road initiative is the single largest infrastructure investment project in history and comes along with significant implications for trade and policy. This ongoing research project aims at the consequences of One Belt One Road on the countries along the main land routes in Central Asia and the implications for European trade activities and firms.

Most recent publications

Peer Reviewed Publications
Trąpczyński, P. / Halaszovich, T. F. / Piaskowska, D. (2019): The Role of Institutional Distance and Managerial Perceptions in Foreign Ownership Mode Choices of New Polish MNEs, Journal of Business Research. (forthcoming)
Gentile-Lüdecke, S. / Halaszovich, T. F. / Lundan, S. M. (2019):What role does the CEO vision play in the internationalization process of firms? Evidence from the banking sector in Africa, Thunderbird: International Business Review, 61(1), 13-27.
Halaszovich, T. F. / Kinra, A. (2018):The Impact of Distance and National Transportation System on FDI and Trade Patterns: Results from South Asia, Transportation Policy. (forthcoming)
Halaszovich, T. F. (2018):When does foreignness becomes a liability: The effects of flawed institutional environments on foreign vs. domestic firm performance in emerging markets, European Journal of International Management. (forthcoming)
Eickemeyer, S.C. / Halaszovich, T.F. / Lattemann, C. (2018):Blockchain Technologien für die Sicherung von Material , Informations- und Geldflüssen in der Logistik – Erfolgsfaktoren für die chinesische „Belt-Road“ Initiative. HMD Praxis der Wirtschaftsinformatik. (forthcoming)
Halaszovich, T. F. / Nel, J. (2017):Customer-Brand Engagement and Facebook Fan-Page ‘Like’ Intention, Journal of Product and Brand Management, 26(2), 120-134.
Halaszovich, T. F. / Lundan, S. M. (2016):The Moderating Role of Local Embeddedness on the Performance of Foreign and Domestic Firms in Emerging Markets, International Business Review, 25(5), 1136-1148.
Books & Book Chapters
Halaszovich, T. F. (2017):The Concept of Formal and Informal Institutional Compatibility and its Effect on FDI, in: van Tulder, R., Verbecke, A. (ed.): Progress in International Business Research Vol. 12, Emerald, Bingley. (forthcoming)
Burmann, C. / Halaszovich, T. F. / Schade, M. / Piehler, R. (2017):Identitätsbasierte Markenführung – Grundlagen, Strategie, Umsetzung, Controlling, 3. Ed., Gabler.
Burmann, C. / Riley, N. / Halaszovich, T. F. / Schade, M. (2017):Identity-Based Brand Management - Fundamentals - Strategy - Implementation - Controlling, 1. Ed., Gabler.